Breville Coffee Company: Facts and Statistics

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Discover more about the Breville Coffee Company, a global leader in kitchen appliances. Founded in Sydney in 1932, Breville has grown from a small radio manufacturer to a household name, best known for its innovative coffee makers. Breville makes all sorts of kitchen appliances but I’ll focus on its coffee equipment business. That is also why I refer to Breville as a ‘Coffee Company’.

Table of contents

History of Breville

The Breville Coffee Company is a renowned global brand known for its innovative kitchen appliances and has a rich history that dates back to 1932. The company was founded in Sydney, Australia, by Bill O’Brien, a radio salesman, and Harry Norville, an engineer. The name ‘Breville’ is a derivative of the founders’ last names — O’Brien and Norville [2][4].

The company initially started as a radio manufacturer, with its first product being a radio. During World War II, Breville even manufactured mine detectors [3]. However, by the late 1950s, television had largely replaced the radio, prompting Breville to shift its focus to small appliances [2][4].

Under the leadership of John O’Brien, Bill’s son, Breville founded the Breville Research and Development center in 1972. This marked a significant turning point for the company as it began to innovate and design unique kitchen appliances. In 1974, Breville invented the world’s first scissor-action sandwich maker, which sold 400,000 units in its first year, making it one of the most successful product launches in Australian history [2][6].

In 2001, Breville merged with Australian kitchenware company HWI, which supported the expansion of Breville’s Centre of Design Excellence and brought the brand to North America [2][6]. Today, Breville is a global brand that delivers kitchen products to more than 70 countries around the globe [1]. The company is best known for its home appliances, specifically blenders, coffee makers, food processors, grills, and toaster ovens [3].

Breville’s commitment to innovation and design has resulted in over 100 active patents and more than 40 international design awards [7]. As the company approaches its 100th birthday, it continues to provide high-quality, innovative kitchen appliances to consumers worldwide [6].


  1. About us – Breville
  2. Breville Story – Espresso Planet
  3. Breville – Wikipedia
  4. The Horse that Changed the Kitchen Forever – Food Thinkers by Breville
  5. The Breville® Story: A timeline of innovations
  6. Breville: The Original UX-Focused Company Before Appl
  7. About Breville – Company Overview – Know Your Grinder

Breville Coffee Machines, Facts, And Statistics

Here are 50 comprehensive facts and statistics about the Breville company, mainly focusing on its coffee machine and coffee accessory business:

1. Breville was founded in Sydney in 1932 [1].

2. The company is known for its thoughtful design and brilliant innovation [1].

3. Breville delivers kitchen products to more than 70 countries [1].

4. The company is known for its innovation based on consumer insights [1].

5. Breville established its mark as an innovative brand for the hot kitchen in 1972 [2].

6. The company introduced the Scissor Action Snack’n’Sandwich Maker or the Jaffle Maker in 1972 [2].

7. Breville achieved a 10-percent penetration of Australian households in its first year [2].

8. The company introduced The Oracle™, the world’s first automatic manual espresso machine [2].

9. Breville is a premier brand of kitchen products crafted using Australian innovation and technology [2].

10. The company is known for its smart, unique, and elegantly designed small kitchen products [2].

11. Breville is a significant player in the coffee machine market [3].

12. The company is known for its high-quality machines that can brew specialized beverages [3].

13. Breville is a subsidiary of the Breville Group (Australia) [4].

14. In 2001, the Breville companies of Australia, New Zealand, and Hong Kong transferred ownership of the brand to Housewares International Limited [4].

15. 2008 Housewares International Limited officially changed its name to the Breville Group Limited [4].

16. The Breville Group Limited owns the Kambrook and Sage brands [4].

17. The Barista Express™, Breville’s classic best-selling espresso machine, has sold over 2 million units worldwide [5].

18. The Barista Express Impress won the Best New Product Award 2022, Consumer Coffee Preparation & Serving (Electrical) [5].

19. Breville’s Barista Express Impress retails for $899.95 USD [5]. Prices can vary.

20. The company goes to market as the Sage® brand in Europe and as the Breville® brand in the rest of the world [5].

21. Breville invests heavily in finding new and better ways to do things in the kitchen [6].

22. The company has a list of Breville products protected by U.S. patents [6].

23. Breville Group Limited is an Australian multinational manufacturer and marketer of home appliances [7].

24. The company’s brands include Breville, Kambrook, and Ronson (outside North America) [7].

25. The company was established in 1932 by Bill O’Brien and Harry Norville [7].

26. Breville has been listed on the Australian Stock Exchange since 1999 [7].

27. In 2016, the company relocated its headquarters to a new purpose-built 48,437 sq ft building in the Sydney suburb of Alexandria [7].

28. 2013, Breville partnered with Nespresso to manufacture coffee machines [7].

29. The Breville Barista Express is one of the top-selling espresso machines in North America [8].

30. Breville carries a variety of accessories for Espresso Machines [9].

31. The company serves global retail, business, and commercial customers [10].

32. It has a business presence in Asia-Pacific, the Middle East, North America, and Europe [10].

33. Breville markets its products under Breville, Kambrook Aquaport, and Cli-mate brand names [10].

34. The company also distributes Sage products under the third-party brand Nespresso [10].

35. Breville is headquartered in Alexandria, New South Wales, Australia [10].

36. Breville aims to help people achieve greater things in the kitchen than they ever thought possible [11].

37. The company is known for its iconic stainless steel look [11].

38. Breville is known for designing dynamic coffee machines [11].

39. The company encourages users to buy the best coffee beans available [11].

40. The Breville Oracle Touch is a $2,500 automated dual-boiler espresso machine [12].

41. The Oracle Touch is Breville’s most expensive espresso machine [12].

42. Breville stresses the importance of buying freshly roasted coffee with “roasted on” dates [12].

43. The company also emphasizes the importance of pre-heating your cups [12].

44. Breville’s products are designed to deliver quality beverages [12].

45. The company’s products are known for their quality and durability [12].

46. Breville’s products are popular among consumers for their ease of use and innovative features [12].

47. The company’s products are often recognized and awarded for their design and functionality [12].

48. Breville’s products are available at various prices, catering to different consumer segments [12].

49. The company regularly updates its product line to meet consumers’ changing needs and preferences [12].

50. Breville’s products are sold through various channels, including retail stores and online platforms [12].


  1. About Us | Breville
  2. The Breville Story: A Timeline of Innovations
  3. Coffee Machines Market Size – Industry Share Report 2022-2028
  4. Breville – Wikipedia
  5. Breville’s Barista Express Impress, An Impressive Next-Generation Home Espresso Machine, Just Launched for the Holiday Season
  6. Patents | Breville
  7. Breville Group – Wikipedia
  8. Breville Barista Express – CoffeeGeek
  9. Coffee & Espresso Accessories | Breville
  10. Breville Group Ltd – Company Profile and News – Bloomberg Markets
  11. Best Breville Espresso Machine: Reviews, Buying Guide, FAQ
  12. Breville Oracle Touch – CoffeeGeek

Please note that the validity and working status of these references were checked at the time of writing this post. However, the availability of these web pages may change over time due to factors beyond our control.

People Employed By Breville

Breville Group Limited, an Australian multinational manufacturer and marketer of home appliances, employs many people worldwide. The most recent data shows that the company employs 610 people globally [6]. 

In terms of specific locations, Breville, Australia, employs 293 people [2], Breville, USA, has 70 employees [3], and Breville, U.K., has fewer than 25 employees [4]. Other sources suggest slightly different numbers, with one stating that Breville Australia has 108 employees [7] and another saying that Breville USA has 37 employees [8]. 

Please note that these numbers may vary slightly due to the time of reporting and the source of the information. It’s also important to note that these numbers do not account for all of Breville’s global locations. The company operates in over 70 countries [1], and specific employee numbers for all these locations are not readily available.


  1. Breville Group | LinkedIn
  2. Breville Australia – Company Profile | Growjo
  3. Company Profile |
  4. Breville Company Profile |
  5. Breville Group Limited – Company Announcements
  6. Breville Group Ltd, BRG: ASX profile –
  7. Breville Australia Profile | RocketReach
  8. Breville USA Profile | RocketReach

Assessment and Evaluation of Breville Coffee Company

I’ve developed a list of criteria that we can use to assess and evaluate the Breville Coffee Company. I’ll continue to use this list to evaluate other coffee companies or manufacturers that we may feature on the goodcoffeeplace.

  1. Brand Reputation: 4/5 – Breville has a strong reputation for quality and reliability. They are known for their innovative and high-performing kitchen appliances, including their range of coffee machines.
  2. Customer Service and Support: 4/5 – Breville provides strong customer service and support, including warranty policies, availability of replacement parts, and responsive customer service. However, the score is not a perfect 5 as there may be room for improvement based on some customer feedback.
  3. Design and Aesthetics: 5/5 – Breville coffee machines are often praised for their sleek and modern designs. They offer a range of styles to suit different kitchen aesthetics.
  4. Innovation and Technology: 5/5 – Breville is known for its commitment to innovation and technology. Their coffee machines often feature programmable settings, automatic cleaning systems, and built-in grinders.
  5. Price and Value: 4/5 – Breville coffee machines are often priced higher than some competitors, but many customers believe the price is justified by the features, quality, and performance of the machines.
  6. Product Range: 5/5 – Breville offers a wide variety of coffee machines, including espresso machines, drip coffee makers, and single-serve machines. This wide range caters to diverse customer needs and preferences.
  7. Quality and Durability: 5/5 – Breville coffee machines are generally well-regarded for their build quality and durability. Customer reviews often highlight the longevity of these products.
  8. Sustainability: 3/5 – Breville has initiatives to reduce energy consumption and waste, but specific details about the use of eco-friendly materials or recyclable packaging are not readily available.

Brand Reputation5
Customer Service and Support4
Design and Aesthetics5
Innovation and Technology5
Price and Value4
Product Range5
Quality and Durability5

Please note that these scores are subjective and based on the available information. For the most accurate assessment, it’s recommended to conduct further research or reach out to the company directly.

Based on the search results, the most popular Breville coffee machines are:

1. Breville Oracle Touch: The Breville Oracle Touch espresso machine is known for its commercial-grade components and is suitable for all experience levels. It offers automatic or manual milk steaming and is considered the best Breville coffee machine by some reviewers [1].

For more information and evaluation, see our review of the Breville Oracle Touch.

Breville Oracle Touch Espresso Machine, Brushed Stainless Steel, BES990BSS

$2,774.99  in stock
as of April 16, 2024 12:27 pm

2. Breville Dual Boiler: The Breville Dual Boiler espresso machine is praised for its rugged stainless steel construction and two boilers. It offers many customizable settings and is considered the best overall Breville espresso machine by some reviewers [2].

For more details see our review of the Breville Dual Boiler.

Breville BES920XL Dual Boiler Espresso Machine,84 oz, Brushed Stainless Steel

$1,599.95  in stock
as of April 16, 2024 12:27 pm

3. Breville Barista Touch: The Breville Barista Touch espresso machine offers excellent value for money and has an intuitive touchscreen display. It is known for making good espresso [1].

Breville Barista Touch Espresso Machine, 67 fluid ounces, Brushed Stainless Steel, BES880BSS

 in stock
as of April 16, 2024 12:27 pm

4. Breville Barista Express: The Breville Barista Express espresso machine is known for its stylish design and is Breville’s most popular espresso machine. It has a built-in grinder and is recommended for its value compared to buying a standalone espresso machine and grinder [3]. It is a best seller on Amazon.

Breville Barista Express Espresso Machine, Brushed Stainless Steel, BES870XL, Large

 in stock
as of April 16, 2024 12:27 pm

5. Breville Bambino Plus: The Breville Bambino Plus espresso machine is praised for its ease of use and espresso quality. Some reviewers consider it the best overall espresso machine due to its automatic milk steaming wand and affordability [3].

Breville Bambino Plus Espresso Machine, 64 fluid ounces, Black Truffle

$499.95  in stock
as of April 16, 2024 12:27 pm

6. Breville Barista Pro: The Breville Barista Pro espresso machine is known for its customization options and is considered one of the best semi-automatic espresso machines [4].

Breville the Barista Pro Espresso Machine, Medium, Brushed Stainless Steel

$829.99  in stock
as of April 16, 2024 12:27 pm

7. Breville Barista Express Impress: The Breville Barista Express Impress espresso machine is a newer model of the Barista Express and is recommended for its streamlined shot pulling, a wider variety of grind settings, and automated dosing and tamping system [3].

Breville Barista Express® Impress Espresso Machine, 2 Liters, Brushed Stainless Steel, BES876BSS

 in stock
as of April 16, 2024 12:27 pm

Please note that the best machine for you will depend on your needs and preferences, including your budget, the features you value most, and your experience with espresso machines.


  1. Best Breville Espresso Machine: Reviews, Buying Guide, FAQ
  2. Best Breville Espresso Machine: Top 5 Picks
  3. The Best Breville Espresso Machines in 2023
  4. The Best Breville Espresso Machines

You can enhance your coffee brewing experience with the right accessories for your Breville coffee machine. From the Puck Sucker™ to the Dosing Funnel™, Breville and other brands offer a range of accessories designed to complement their coffee machines and elevate your coffee-making process.

These accessories not only improve the functionality of your Breville coffee machine but also contribute to the quality of your brew. Here are some of the common accessories.

1. Dosing Funnel: This accessory attaches to the portafilter and allows you to grind beans directly into the filter basket, helping to avoid the mess of spilling coffee grounds.

2. Traditional Knock Box: This container is used to knock out the used coffee grounds from the portafilter of an espresso machine.

Breville Knock Box, BCB100 Silver

$29.95  in stock
8 new from $21.74
3 used from $23.86
Free shipping
as of April 16, 2024 12:27 pm


  • Note: 1)Too coarse a grind, too little coffee, or insufficiently tamping the grounds before brewing can all lead to inadequate pressure for a proper brew. 2)It is important to note that the amount of espresso extracted will vary depending on the grind size and amount and reprogramming may be needed when the size and amount are adjusted
  • Durable die cast metal barista style knock box
  • Knock bar made of engineering grade polymers
  • Removable inner vessel; Top rack dishwasher safe
  • Polymer ring around the bottom helps prevent slipping

3. Puck Sucker: An upgrade to the traditional knock box, the Puck Sucker uses a suction cup to extract the coffee puck from the portafilter, making cleaning easy and quick.

Breville Puck Sucker, Black

$79.95  in stock
7 new from $79.95
Free shipping
as of April 16, 2024 12:27 pm


  • No Knock, No Mess, No Fuss. Quietly releases your espresso coffee
  • Compatible with Breville Oracle and Dual Boiler series. Fits 58mm Breville portafilters

4. Bottomless Portafilter: This accessory allows you to see the extraction process as it happens, helping you to diagnose and correct issues with your shot.

Breville BES058NP 58mm Naked Portafilter,1 Cups

$79.95  in stock
2 new from $79.95
2 used from $68.46
Free shipping
as of April 16, 2024 12:27 pm


  • Stainless Steel Portafilter
  • Bottomless Base
  • Troubleshoot dosage
  • Troubleshoot grind distribution
  • Only compatible with the Breville BES900XL Dual Boiler Espresso Machine

5. Tamper Mat: This mat protects your portafilter and countertop from damage and coffee stains.

See Tamper Mats on Amazon

6. Upgraded Tamper / Distributor: This accessory helps to achieve a consistent tamp, which is critical to achieving a consistent shot of espresso.

See Tampers and Distributors on Amazon

7. MATOW Coffee Distributor & Tamper: The Matow tool helps to distribute and tamp the coffee grounds evenly in the portafilter, leading to a better extraction.

MATOW 53mm Coffee Distributor & Tamper, Dual Head Coffee Leveler Fits for 54mm Breville Portafilter, Adjustable Depth- Professional Espresso Hand Tampers
  • ☑53mm Adjustable Distributor & Tamper-53mm base designed to work with the tapered Breville 54mm portafilter baskets, including the Barista Express, Pro, Touch, Bambino Plus, Infuser and Duo-Temp Pro.
  • ☑Consistent Brew- Get consistent distribution and pressure every time making it easy to pull your perfect shot right at home, Leveling your grounds before tamping creates a uniform and consistent tamp.
  • ☑Adjustable Depth – Set your desired tamping depth for consistent tamping pressure every time.
  • ☑Dual Head- Distributor/Leveler and tamper are designed in one, double sides are available.
  • ☑Pro Tips-Ensure your portafilter basket is fully dosed with coffee grinds to get the right amount of pressure from the tamper for a tighter pack and richer flavor. For best results, groom the top of the basket with a finger or flat edge before leveling and tamping. Brew with good, filtered water.

Last update on 2024-04-16 / Affiliate links / Images from Amazon Product Advertising API

8. Dosing Cup: This cup allows you to collect the grounds without any mess, break up clumps, and then transfer the grounds into the portafilter evenly.

9. Precision Filter Basket: This basket ensures that water flows through the coffee grounds evenly, leading to a better extraction.

10. Timemore Coffee Scale: This scale is praised for its 0.1g precision and perfect size that comfortably fits the portafilter.

Please note that the best accessories for you will depend on your specific needs and preferences, including your budget and the features you value most.

Must Have Breville Espresso Accessories

Breville Market Share in the Coffee Machine Industry

The exact market share of Breville in the global coffee machine industry is challenging because the information isn’t readily available. However, Breville is a significant player in this market. The international coffee machines market was valued at USD 8.2 billion in 2022 and is anticipated to grow at a CAGR of 3.4% between 2023 and 2032 [1]. Breville is listed as one of the major companies operating in this market [1] [5].

In the professional coffee machine market, which is expected to grow at a rate of 5.18%, Breville is also recognized as a key player [2] [3]. The company’s market growth has been impressive, thanks to its focus on product development, technological advancements, and customer satisfaction [4].

While the exact market share is not provided, these details indicate that Breville holds a significant position in the global coffee machine industry.


  1. Coffee Machines Market Size, Share & Analysis Report – 2032
  2. Professional Coffee Machine Market Is Booming Worldwide with Faema, Breville Group, Rancilio Group
  3. Breville Group – Products, Competitors, Financials, Employees, Headquarters Locations
  4. Combined Coffee Machines Market Share & Market New Trends Analysis Report By Type, By Application, By End-use, By Region, And Segment Forecasts
  5. Coffee Machines Market to hit USD 11.3 billion by 2032, says Global Market Insights Inc.

Breville Financial Data

Based on the most recent financial data available as of the date of this post, here are some key financial figures for Breville Group Limited:

1. Revenue: For the fiscal year ending June 30, 2023, Breville reported sales of AUD 1,478.55 million, compared to AUD 1,418.44 million a year ago [3]. According to another source, the company’s current revenue (TTM) is $0.97 billion [5].

2. Net Income: The net income for the same period was AUD 110.21 million [3].

3. EBITDA: The fiscal year ending June 30, 2023’s EBITDA was AUD 217.47 million [1] [4].

4. Total Assets: The company’s total assets as of the most recent report were AUD 1,374.852 million [6].

5. Total Liabilities: The total liabilities of the company were AUD 605.19 million [1].

6. Total Shareholder’s Equity: The total shareholder’s equity was AUD 769.66 million [1].

7. Cash & Short-Term Investment: The company had AUD 84.16 million in cash and short-term investments [1].

8. Total Debt: The company’s total debt was AUD 280.49 million [1].

9. P/E Ratio (TTM): The P/E ratio (TTM) of the company was 28.83 [1].

10. Gross Margin: The company’s gross margin was +19.46 [1].

11. Operating Margin: The company’s operating margin was +11.59 [1].

12. Net Margin: The company’s net margin was +7.45 [1].

Please note that these figures are subject to change as the company releases new financial reports. For the most accurate and up-to-date information, referring to the company’s official financial statements or reliable financial news sources is recommended.


  1. BRG.AU | Breville Group Ltd. Financial Statements – WSJ
  2. Breville Group Limited – Annual Report 2022 – AFR
  3. Breville Group Limited Reports Earnings Results for the Full Year Ended June 30, 2023
  4. BVILF | Breville Group Ltd. Annual Income Statement – MarketWatch
  5. Breville Group (BRG.AX) – Revenue – Companies Market Cap
  6. BRG.AU | Breville Group Ltd. Annual Income Statement – WSJ

Current Stock Price of Breville Company

As of October 17, 2023, the stock price of Breville Group Limited is $13.05 USD on the OTC market [1] and AUD 22.40 on the Australian Securities Exchange (ASX) [2]. Please note that stock prices fluctuate throughout the trading day due to market conditions and other factors. For the most accurate and up-to-date stock price, it is recommended to check a reliable financial news source or the company’s official stock listing.


  1. BVILF Stock Price | Breville Group Ltd. Stock Quote (U.S.: OTC) | MarketWatch
  2. Breville Group Limited (BRG.AX) stock price, news, quote & history – Yahoo Finance

Dividend Yield of Breville Company

The dividend yield of Breville Group Limited varies slightly depending on the source. According to TipRanks, the dividend yield is 1.46% [1]. Morningstar reports a trailing dividend yield of 2.91% [2]. Simply Wall St lists the current yield as 1.41% [3]. Digrin reports a forward dividend yield of 1.11% [4]. DividendStocks.Cash does not provide a specific yield but mentions that Breville Group distributes 40.3% of its adjusted earnings to shareholders [5]. Intelligent Investor reports a dividend yield of 1.50% this year [6]. Trading Economics reports a dividend yield of 2.15% for the fiscal semester ending in June 2023 [7]. GuruFocus reports a dividend yield of 1.35% as of October 17, 2023 [8]. 

Please note that the dividend yield can fluctuate based on the company’s dividend payout and current stock price. For the most accurate and up-to-date dividend yield, it is recommended to check a reliable financial news source or the company’s official financial statements.


  1. Breville Group Limited (BRG) Stock Dividend Date & History –
  2. BRG – Breville Group Ltd Dividends – XASX – Morningstar
  3. Breville Group (ASX:BRG) Dividend Yield, History and Growth – Simply Wall St
  4. Breville Group Limited dividends | Digrin
  5. Breville Group Limited (BRG) Share Price, Quote, News & Analysis –
  6. BRG – Breville Group Ltd Stock Price Quote – XASX – Morningstar
  7. Breville Group (ASX:BRG) – Stock Price, News & Analysis – Simply Wall St
  8. Payout Ratio – Breville Group Limited – Digrin

Frequently Asked Questions (FAQ)

Who Are The Key Executives at Breville?

The key executives at Breville include Mervyn Cohen, who serves as the CEO / President of Breville, and Scott Pearigen, who serves as the Vice President of Operations of Breville USA [2]. Jim Clayton is the Chief Executive Officer and Managing Director at Breville Group Ltd [10] [17].

What Are The Latest Products Released by Breville?

Breville offers various kitchen and cooking appliances, including espresso machines, Nespresso machines, ovens, coffee machines, coffee grinders, tea makers, cookers, food processors, and more [3] [11]. Some of the latest products include the Barista Touch™, the Joule® Oven Air Fryer Pro, and a range of products decorated with stories of food, culture, and community by Aboriginal artists [11] [15].

What is Breville’s Product Quality Compared to Its Competitors?

Breville is known for its high-quality kitchen appliances. The brand is often recommended by product review sites, writers, editors, restaurant owners, chefs, executives, and thousands of Amazon reviewers. Breville’s products, from coffee grinders and espresso machines toaster ovens and juicers, are often favored over other brands. The company is particularly strong in the coffee and tea category and makes the best-rated juicer on the market [4] [13].

What is Breville’s Strategy for Sustainability and Environmental Responsibility?

Breville values individuality and uniqueness as much as it values collaboration and shared vision. The company believes diversity and inclusion create a broader, more prosperous environment that enhances creative thinking, innovation, and problem-solving. Breville is committed to ensuring that all employees are valued, heard, recognized, engaged, and involved at work and have opportunities to collaborate, contribute, and grow professionally in line with the company’s business needs [7].

What is Breville’s Innovation in the Kitchen Appliance Industry?

Breville is known for its focus on innovation based on consumer insights. The company’s Innovation Program is a process to identify innovations and initiate new projects to bring great ideas to Breville customers worldwide. The focus of this program is to commercialize patented innovations that add value to premium small kitchen appliances and coffee-related products [5] [12].

What Are Customer Reviews for Breville’s Top-Selling Products?

Customer reviews for Breville’s top-selling products are generally positive. For example, the Barista Express Espresso Machine has received many positive reviews for its performance and quality [6]. Similarly, the Smart Oven Air Fryer Toaster Oven has also received positive customer reviews [13].

How Does Breville Contribute to Local Communities?

Breville is involved in charitable work in the communities where it operates. For example, the company has extended its charitable work to the young girls of ABP 4, an organization that provides a safe, loving, and Christ-centered environment for street children [14].

What Awards and Recognitions Has Breville Received?

Breville has received several awards and recognitions for its products and designs. For example, the company received the Best in Class Award at the 2022 Good Design Awards for ‘An Aboriginal Culinary Journey’ – a collaboration between Breville Sage and Aboriginal artists who decorated appliances with stories of food, culture, and community to celebrate and raise awareness of Indigenous Australian culture [15]. Breville has also been recognized by the iF Design Award [8].

Where is Breville’s Market Position in the Global Kitchen Appliance Industry?

Breville is a significant player in the global kitchen appliance industry. The company is known for its innovative and high-quality products, and it has a presence in more than 70 countries around the globe. Breville’s market growth has been impressive, thanks to its focus on product development, technological advancements, and customer satisfaction [1] [9].

What is Breville’s Stock Performance Over the Past Year?

As of October 17, 2023, the stock price of Breville Group Limited is $13.05 USD on the OTC market and AUD 22.40 on the Australian Securities Exchange (ASX) [17].

What Is Breville’s Approach to Customer Service and Support?

Breville is committed to providing high-quality customer service and support. The company offers free recipes, classes, and guides to help customers cook faster, smarter, and more deliciously. Breville also offers a coffee subscription service, where customers can choose from the world’s best artisan coffees, tailored to their tastes and delivered to their door [11].

Where are Breville Products Manufactured?

Breville is an Australian brand founded in Sydney in 1932, and it has become a global brand that delivers kitchen products to more than 70 countries around the globe. While Breville’s design and R&D headquarters are in Sydney, the company does not manufacture its products in Australia. Breville espresso machines and other products are primarily manufactured in China [18]. The company also has manufacturing facilities in other countries [18]. Most of Breville’s design and engineering work occurs in Australia despite the manufacturing being done overseas.

What Are Breville’s Future Plans and Projections

Breville continues to focus on innovation and product development to meet the evolving needs of its customers. The company’s Innovation Program invites existing suppliers, new potential suppliers, research institutes, universities, and individual inventors to share their innovations with Breville to bring great ideas to Breville customers worldwide [5].

What Impact Has Recent Global Events Had On Breville?

Like many companies, Breville may have faced challenges related to supply chain disruptions, changes in consumer behavior, and the need to ensure its employees’ and customers’ safety and well-being. 

The bankruptcy of Bed Bath and Beyond (BBB), one of the company’s largest retail customers in the U.S., may also have “added volatility” to the business [19].


  1. About us – Breville
  2. Breville Executive Team – Comparably
  3. Discover All Breville Products
  4. The 22 Best Things to Buy From Breville 2020 | The Strategist – New York Magazine
  5. Breville Innovation Program
  6. Customer Reviews: Breville the Barista Express Espresso Machine with 15 bars of pressure, Milk Frother and integrated grinder Stainless Steel BES870XL – Best Buy
  7. Diversity & Inclusion – Breville
  8. Breville Group – iF Design Award
  9. Breville – Wikipedia
  10. BVILF Company Profile & Executives – Breville Group Ltd. – Wall Street Journal
  11. Breville Espresso Machine and Oven Success Shows Value of Design – Bloomberg
  12. Customer reviews: Breville Smart Oven Air Fryer Toaster Oven, Brushed Stainless Steel, BOV860BSS, Medium –
  13. Breville Continues Charitable Work
  14. Good Design recognises 2022 Award winners – Appliance Retailer
  15. Breville Barista Express™ Impress BES876 – Red Dot Design Award
  16. Breville Group Ltd: Executives – GlobalData
  17. The Breville Story: A Timeline of Innovations
  18. Breville Does All But Manufacture Locally – Australian Manufacturing
  19. Breville Lifts Margins in Challenging Market – Channel News

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